You didn’t pick up a camera to spend your evenings fighting with your website. We build stunning, search-optimised websites for photographers, designed to turn visitors into enquiries, not just look pretty in your browser.
Built by an SEO specialist with 15+ years of search engine expertise and 20+ years in web development. Every site we deliver is engineered to look incredible, rank, convert, and grow your business.
Design Meets Function
Most web designers hand you a finished site and disappear. We do it differently. Our Done With You approach means we build your website alongside you, combining your knowledge of your business with our expertise in SEO, conversion, and web performance.
The result? A website that looks exactly how you want it, ranks where it needs to, and actually brings in the clients you want to work with. No templates stretched to breaking point. No cookie-cutter layouts. A properly built, professionally optimised website with your fingerprints all over it.
Design Meets Function
Most web designers hand you a finished site and disappear. We do it differently. Our Done With You approach means we build your website alongside you, combining your knowledge of your business with our expertise in SEO, conversion, and web performance.
The result? A website that looks exactly how your clients want it to look, ranks where it needs to, and actually brings in the enquiries you want to work with. A properly built, flexible, and professionally optimised website with your brand baked in.
Every page is structured for search engines from day one. Proper heading hierarchy, schema markup, optimised metadata, and clean URLs. Not bolted on as an afterthought.
Strategic placement of calls to action, enquiry forms, and social proof. Your website doesn’t just attract visitors. It turns them into paying clients.
Built on enterprise-grade hosting with server-side caching, image optimisation, and clean code. Your site loads in under two seconds, every time.
Over 70% of your visitors are on their phones. Every Backlight site is designed mobile-first, ensuring your portfolio looks breathtaking on any screen.
Your site is built to be discovered by ChatGPT, Perplexity, and Google’s AI Overviews, not just traditional search. We implement structured data markers, and all the signals AI engines need to recommend you.
Need to add a blog, a client gallery, a booking system, or an online shop? Your Backlight website is built on a flexible foundation that scales along with your business.
Accent Heading
Every Backlight website is unique, designed around the photographer’s brand, style, and target clients. Here’s a selection of recent builds.
Your Backlight Website
No more websites that look the same as everyone else's! The Backlight Theme uses pre-designed "blocks" that can be ordered in any way on a page, so no page need look the same. Not only that, but each block is fully customisable, down to individual elements, so you can truly make it your own with just a few clicks
Your site is built from scratch around your brand identity, portfolio style, and ideal client. We use a professionally built component library as the foundation, giving you the quality of a bespoke build without the bespoke price tag.
Easily add sections as you need them, build your page like lego blocks. Using our JourneyForge tool, you can layout and page in 60s, one click copy-paste it into your website.
Google Analytics and Search Console set up and configured from launch. Know exactly where your traffic comes from and which pages are converting.
Every page is optimised before it goes live. Keyword research, title tags, meta descriptions, image alt text, internal linking, heading structure. All done properly, not left for you to figure out.
Custom-built enquiry forms designed to qualify leads before they hit your inbox. Built-in spam protection, payment forms, surveys and questionnaires...you name it, it can do it.
Fully compliant cookie consent management built in. Clean, compliant implementation
Your website can talk to most mailing list systems, so
We don't just hand you the keys and walk away. You get a full walkthrough of your site, plus training library access, so you can confidently update content, add blog posts, and manage your enquiries.
Every Backlight website is built on our professionally engineered component library, a curated collection of design sections that have been refined across hundreds of builds. But unlike off-the-shelf templates or DIY platforms, every component is fully customisable.
Want a full-screen portfolio hero with a booking CTA? Done. Prefer a minimal editorial layout with a focus on your journal? Easy. Need a multi-page setup with separate galleries for weddings, portraits, and commercial work? No problem.
The library gives us speed and consistency. The customisation gives you a website that feels completely yours. You get the best of both worlds: a site that’s built on proven foundations but looks like nothing else out there.
Your website is only as good as the server it sits on. Every Backlight website runs on our managed hosting platform, purpose-built for performance, security, and reliability. This isn’t shared hosting where your site slows down because someone else’s WordPress installation got hacked.
You get server-level caching, automatic daily backups, free SSL certificates, a web application firewall, malware scanning, and 99.9% uptime. All managed by us. We monitor your site around the clock so you never have to think about it.
The result? Sites that consistently score 90+ on Google PageSpeed, load in under two seconds, and never go down when a potential client is trying to view your portfolio.
Every Backlight website comes loaded with premium plugins and tools that most agencies charge extra for, or worse, leave out entirely. These aren’t bloated freebies. They’re the same tools we use across every client site, professionally configured and maintained.
Advanced Contact Forms
Professional form builder with conditional logic, file uploads, and spam protection. Capture exactly the information you need from every enquiry.
SEO Toolkit
Real-time SEO analysis, XML sitemaps, schema markup, and Open Graph tags. All configured and ready to work from launch day.
Image Optimisation
Automatic compression and WebP conversion for every image you upload. Your portfolio stays sharp while your page speed stays fast.
Cookie Consent Manager
Fully GDPR-compliant cookie consent with granular controls. Looks clean, works properly, keeps you legal.
Security Suite
Two-factor authentication, login protection, file integrity monitoring, and real-time threat detection. Enterprise security without the enterprise price.
Performance Optimisation
Server-side caching, CSS/JS minification, lazy loading, and CDN integration. Your site loads fast for every visitor, everywhere.
Let's GEt you Sorted
Right now, your website is either working for you or it's working against you. Let's make sure it's doing its job. Book a free strategy call and find out exactly what's holding your site back, and what we can do about it.
Book Your Free Strategy CallNo call needed. Just enter your website address and get an instant SEO and AI visibility report. You’ll see exactly where your site stands, what’s working, what’s not, and what you could fix today to start getting found by more clients.
It takes 30 seconds and it’s completely free. Over 100 photographers have already scanned their sites.
Get a free, instant SEO and AI visibility report for your website. Takes 30 seconds.
