Backlight helps photographers get found on Google and recommended by AI search tools like ChatGPT, Perplexity and Google’s AI Overviews. We combine traditional SEO with AEO (answer engine optimisation), so the clients who are actively searching for a photographer find you first, and book.
Led by an SEO specialist with 15+ years of search experience, specialising in photography businesses.
Search Has Changed
For years, getting found meant one thing: ranking on page one of Google. That still matters, a lot. But your next client might never see a list of links. They might ask ChatGPT for the best newborn photographer near them, read Google’s AI Overview, or take a recommendation from Perplexity, and book whoever gets mentioned.
AI tools don’t recommend the prettiest portfolio. They recommend the business they understand and trust the most. That means clear, well-structured content, the right technical signals, and a reputation they can verify across the web.
We optimise your website for both: the search results people click, and the AI answers people trust.
SEO & AEO Services
Everything a photography website needs to rank in search and get named in AI answers, handled by someone who has been doing this for over 15 years.
A full health check of your site: speed, indexing, crawl errors, mobile usability and Core Web Vitals. We find what's holding you back, then fix it.
The exact phrases your ideal clients search for, by genre and location. No guesswork, and no chasing vanity keywords that never book.
Title tags, meta descriptions, headings, image alt text and internal links, tuned on every page that matters.
Show up in the map pack for your area, with profile optimisation, a review strategy and local citations that actually count.
Answer-first content, FAQs and entity signals that help ChatGPT, Perplexity and Google's AI Overviews understand your business, and recommend it.
LocalBusiness, Service, FAQ and Review markup, plus an llms.txt file, so search engines and AI tools can read your business at a glance.
Service pages, location pages and blog posts planned around the questions your clients actually ask, written to rank and to convert.
Monthly progress tracking with JourneyScore, Search Console and Google Analytics, explained in plain English. You'll always know what's working.
We start with a full JourneyScore scan and a hands-on audit of your website, your competitors, and how AI tools currently describe your business (if they mention you at all).
We fix the technical issues, optimise your key pages, add structured data, and create the answer-first content that search engines and AI tools reward.
Rankings and AI visibility aren't a one-off job. We track your progress every month, keep building content and authority, and adapt as search keeps evolving.
AEO Explained
AEO (answer engine optimisation) is the practice of making your website the source AI tools use when they answer a question. Where SEO helps you rank in a list of search results, AEO helps you get named in the answer itself, whether that’s a Google AI Overview, a ChatGPT recommendation or a Perplexity summary.
For photographers, that’s a big deal. Questions like “who’s the best wedding photographer near me?” or “how much does a family photoshoot cost?” are increasingly answered by AI before anyone visits a website. If your site answers those questions clearly, with the structure and signals AI tools trust, you’re the one they recommend.
Good AEO is built on good SEO. That’s why we do both, together.
Real Results
We've helped hundreds of creative businesses build a thriving online presence.
“I can’t recommend Lee enough for his website and SEO services. He completely rebuilt my website and optimised it for SEO. Thanks to his expertise, my family photography pages have skyrocketed from ranking 68th to the number 1 spot on Google!
Not only is my website now much faster and easier to navigate, but it’s also simple for me to update. Lee’s work has brought a regular and steady stream of inquiries from Google, which has been a game-changer for my business.”
Ways to Work Together
Whether you want it all done for you, a clear plan to follow, or the skills to do it yourself, there's a route that fits.
Your Questions Answered
SEO (search engine optimisation) for photographers is the process of making your website show up when potential clients search for a photographer, for example "newborn photographer in Manchester". It covers your site's technical health, the content on your pages, your Google Business Profile, and the reputation signals that tell Google you're the right answer.
SEO helps your website rank in search results. AEO (answer engine optimisation) helps your business get named directly in AI-generated answers, such as ChatGPT recommendations or Google's AI Overviews. They share many of the same foundations, which is why we optimise for both at the same time.
Yes. ChatGPT, Perplexity and Google's AI Overviews regularly recommend local businesses, including photographers. They favour businesses whose websites clearly explain who they are, what they offer and where they work, backed up by consistent information and reviews across the web.
Technical fixes can make a difference within weeks, but most photographers see meaningful movement over two to three months, with results compounding over six to twelve months as content and authority build. Local searches often move faster than national ones.
Not usually. Most websites can be improved significantly with technical fixes, better content and structured data. If your current platform is genuinely holding you back, we'll tell you honestly, and we can build you a new search-optimised website if you need one.
The quickest way is a free JourneyScore scan. It checks over 100 SEO and AI visibility factors specific to photography websites, and tells you exactly what to fix, in plain English.
Enter your website address and get an instant SEO and AI visibility report. You’ll see exactly where your site stands, what’s working, what’s not, and what you could fix today to start getting found by more clients.
It takes 30 seconds, and it’s completely free.
Get a free, instant SEO and AI visibility report for your website. Takes 30 seconds.
